We source growth shares at excellent value relative to their peers. We adopt a combination of a “bottom up” investment approach and a “top down” macro-economic approach. This method reduces risk and improves long term performance.

On certain days stock prices make complete sense. On other days they seem totally overpriced or extremely cheap. The secret to investing is to establish which is which on any given day, and then to take advantage of it.

Although this sounds simple, portfolio management is highly specialised and technical. We focus on companies that illustrate outstanding growth potential, sustainable long-term growth expectancy and dynamic management.

We also identify the blue chip companies of the future. We then blend these with quality shares that have proven track records. We conduct our own in-house research with the dealing administration outsourced to our stockbrokers. We also use research material from stockbrokers and other investment institutions covering economic forecasts, evaluations of stock markets and company analyses. We apply a number of filters to our investment selection process:

• A low PE multiple relative to the consensus growth forecasts;
• High cash flow per share and low gearing;
• High relative strength;
• A strong competitive advantage.